India PostConfident, Warm, Connection
India Post is an essential cornerstone in the country's communication infrastructure, proudly housing the world's largest network of post offices. However, despite its affordability and efficient services, it faces stiff competition from private courier companies in Tier 1 and 2 cities. This rebrand aims to target these urban populations, emphasizing the value of personal connections in today's predominantly digital era through thoughtful, tangible deliveries.

Made at Shillington Education
The old logo with an envelope limited India Post in today’s diverse mail world. The new logo—stacked parcels formed from ‘IP’ in boxes—shows versatility in handling different items. It also resembles chat bubbles, tying into the brand’s message of keeping conversations and connections alive!